Facebook and Instagram Ads are powerful tools that can be used to promote your business. They can help you reach your target audience at every stage of the sales funnel. Moreover, using ads that match your website content can improve your Quality Score on Google’s platform.
Integrating Facebook ads into Shopify helps you reap these benefits. It makes your store stand out and helps you reach a wider audience with more ease and efficiency. It’s also surprisingly budget-friendly and user-friendly.
Seamless Integration: Incorporating Facebook Ads into Shopify
To begin with, you need to create a Facebook account and a business page. Once you have both, you can install Facebook and Instagram by Meta to your Sales Channel. This will give the app access to your Pages, Facebook Ads accounts and Facebook Business Manager, which is a tool you can use to manage and organize your business’s various accounts on Facebook.
Once you have your business page, ad account, and Business Manager set up, you can start running ads on Facebook. For your first campaign, you need to choose a buying type and objective. We recommend choosing “Catalog sales” or “Conversions.” This will allow you to import product images from your Store Catalog and optimize your traffic toward purchase conversions.
Once your campaign is live, you can track its performance by clicking on the Ads tab in Facebook’s Business Manager. Here, you can assess insights such as the number of people who saw your ad (reach), the number of people who clicked on it (engagement), and the cost-per-click on your ad.