YouTube advertising is a great way to generate leads for your business by reaching a wide audience, driving website traffic, and increasing brand awareness. However how much YouTube advertising costs depends on your campaign goals, ad formats, and the amount of competition for ads in specific video placements.

As a Google-owned company, YouTube has robust targeting options. These can help you reach the right audiences for your ads, but it’s important to know that these are not guaranteed. YouTube ads often work on a cost-per-view or cost-per-action pricing model. The price you pay is based on user actions, like viewing 30 seconds of your video ad or clicking on CTA overlays and sponsored cards, as well as their interactions with the videos they watch, including clicks on ads and video content that’s relevant to them (like products that appear in your video).

Breaking Down the Cost of YouTube Advertising: What to Expect

In general, it costs about $0.10-$0.30 per view or action on YouTube. Businesses typically set a daily budget of $10 for their YouTube advertising campaigns. These are rough averages, but the cost of your YouTube ads will depend on a variety of factors, like: